Researching episodes in your podcast's genre is a powerful tool for seeing what ground is already covered and what gaps still exist. The only way you can fill in said gaps is to consistently keep an eye on other podcasters' content and do something different from the rest.
Podcast Episode 97 – the whole invite thing is getting a bit silly now
You might create an educational podcast for people interested in learning more about business in the abstract, from supply-chain management to economic theory. Or consider something like the widely successful show: How I Built This with Guy Raz. In each episode, Guy Raz interviews entrepreneurs and shares their insights on how to build successful businesses.
Everybody could use a bit of positivity and motivation, so make your podcast something positive to wake up to! Choose a different inspirational quote or story to reflect on for each episode. Or make your podcast a study of the happy life, like bestselling author and happiness expert Gretchen Rubin does on her podcast, Happier.
The whole thing began with me moving back to the UK when I put the feelers out and started a studio. I was getting some work, trying to figure out the right clients, but it was frustrating because there was misalignment, and it was causing stress. I did spot that some clients really made sense, and they were these kickass women. And I just said, "Fuck it, I'm going niche". I'm just going to work with people that I align with. And then somebody laughed, and that was all the encouragement I needed!
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