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Advertising. We all know it's an essential part of the business world and how we grow as a society, yet we also know its side effects on our brains and bodies. It can seem like advertising is an inevitable evil, but there are ways to combat it without compromising your conscience. One of those ways is through CCT Fletcher’s My Magnificent Obsession: The Science and Art of Advertising and Health Promotion, which will teach you what you need to know about marketing today. Want to improve not just your life but more importantly those around you? Then this book is one that people will want on their shelves. According to the book's review, "Here is a book that can change your life and empower you to create positive changes in the world around you and, by extension, within yourself. It will provide you with information on how to use health promotion to influence behaviors and make a difference for yourself, your family and others in need." In an article from Connect Schools, the author of My Magnificent Obsession is quoted describing his ideas about marketing: "Advertising has been all about appealing to people’s most primal needs. We say they want good products because we want them to buy them. The fact is that they do want them because we have convinced them that they need them. And convince they do. ” The author mentions how this ideology has hurt our society, but with the help of new media, he believes it can be reversed. With My Magnificent Obsession, CCT Fletcher has published a book that is ideal for people who are looking to make a difference in our society. The intent behind this book is not so much to change the world through the message it conveys, but rather inspire people towards making better choices with their health. The core concept of my magnificent obsession is the power of advertising to influence health behavior and decision making by introducing novel features into an existing context or changing that context entirely. The book covers a broad range of issues from marketing, media, and law to social marketing, behavior change and public health. CT Fletcher is the founder of CCT Fletcher. He is currently the CEO and co-founder of MetaSearch Corporation. He has previously worked for such corporations as McKinsey & Company and The Chubb Corporation. He also has had work published in such books as Leading Through Change: Steering Organizations Through Turbulent Times (John Wiley & Sons, 2003). He graduated from Harvard University with a bachelor's degree in business administration and completed an executive education program at Harvard Business School. "My Magnificent Obsession", book review by Connect Schools: http://www. connectschools.com/educational-resources. ""My Magnificent Obsession" by C.C.T. Fletcher, Richard Aoki, and Richard Hake is a book that can change your life and empower you to create positive changes in the world around you and, by extension, within yourself." "Everyone is a marketer," writes co-author Richard Aoki in the introduction of this book about marketing. cfa1e77820
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